Clients & Work > Toyota > Rush 2019’ Campaign Case Study
Toyota’s Break-Away From The Average Everyday Vehicle
Out-Of-Home advertising encompasses digital and static panels carrying advertising across every urban outdoor environment. Continuous innovation within the medium allows OOH to meet a broader range of communication goals. With this significant understanding, Outsite Media Agency, in partnership with Toyota since 2019, was able to cause rapidly growing penetration of the OOH market in Greater Cairo’s urban environment which has resulted in an ability to offer more tightly targeted messaging.
Brand: Toyota Rush 2019
Ad Agency: OUTSITE OOH Media Agency
Role: Developing and implementing an OOH media campaign
SoW: Media Intelligence | Media Planning | Industrial Design | Innovative Production | Media Buying | Campaign Management | Monitoring | Reporting
Location: Greater Cairo | Alexandria | Main Roads | Attraction Destinations
Date: November 2019
Season: Fall | High-Season
Objective
To announce and launch the multi-talented SUV, the 2020 Rush, through an outstanding outdoor campaign that portrays the elegant design which will allow drivers to break-away from the everyday.
Challenges
The OOH market was highly saturated with automotive campaigns, however, the cooperation went in harmony with the frequency of brand existence on the roads. Despite the extent of competition in the market, the campaign’s duration was within prime time. With the assistance of our fully dedicated team and accurate market research, the most cost-effective, achievable, and creative ideas were applied.
Conclusions
The OOH market was highly saturated with automotive campaigns, however, the cooperation went in harmony with the frequency of brand existence on the roads. Despite the extent of competition in the market, the campaign’s duration was within prime time. With the help of our fully dedicated team and accurate market research, the most cost-effective, achievable, and creative ideas were applied.
