Clients & Work > Toyota > Corolla 2020 Campaign Case Study
The Best Selling Car In History: Toyota Corolla 2021
The demand for OOH advertising has been increasing throughout the years due to the business realization of achieving more sales and brand familiarity. With the assistance of technological advances, market insights, combined with traditional advantages of real-world advertising and marketing, outdoor advertising has now become an even more powerful tool that pushes towards brand success. Outsite Media Agency has established Toyota as a key OOH client in Egypt and the partnership has been ongoing since 2019 because of the precise understanding of effective, creative, and efficient OOH advertising. In Egypt, outdoor advertising tends to leverage digital marketing by getting brand messages heard across a wider platform.
Brand: Toyota Corolla 2021
Ad Agency: OUTSITE OOH Media Agency
Role: Developing and implementing an OOH media campaign
SoW: Media Intelligence | Media Planning | Industrial Design | Innovative Production | Media Buying | Campaign Management | Monitoring | Reporting
Location: Greater Cairo | Alexandria | Main Roads | Attraction Destinations
Date: August 2020
Season: Summer | High Sales Season for Automotive
Objective
To brand and position Toyota’s new Corolla 2021 on Cairo’s prime billboards, raising awareness on the latest Toyota Corolla model, focusing on driving increased sales for the Japanese automotive tycoon’s success in Egypt through OOH advertising. The objective is also to promote the car and position the brand among the leading automotive brands in Greater Cairo.
Challenges
During the time frame of Toyota’s outdoor campaign, the market was saturated with automotive campaigns increasing competition due to the high season of vehicle purchases. Outsite’s SoW managed to achieve client goals and aspirations by finding the most creative, achievable, and cost effective OOH ideas.
Conclusions
Our media intelligence expertise assisted in making the correct media plan and choosing the most guaranteed strategy that is bound to be creative, contemporary, and innovative regarding every stage of the campaign. The ad was brought onto Cairo’s roads by our area of specialization; strategic media planning, using a concept that has gone viral among OOH agencies. Changing the traditional way of media planning, was helpful in terms of coming out of the box with a wider range of geographical locations, prioritizing ad faces on the highest traffic roads of Egypt.
