Clients & Work > Toyota > Corolla 2019’ Campaign Case Study
An Exciting New Era for Corolla Delivered
It’s certainly an exciting time to be involved in the out of home advertising space. As we move into a new decade, the automotive industry is becoming understandably excited about what the future holds for real-world advertising.
Toyota, being in official partnership with OUTSITE OOH Media Agency since 2019, successfully executed a combination of OOH tech advances with the traditional benefits of real-world ads which has made the world of OOH unavoidable for many marketers and advertisers in Egypt. We took a detailed look at the industry and what it might look like in the coming months and years.
Brand: Toyota Corolla 2019
Ad Agency: OUTSITE OOH Media Agency
Role: Developing and implementing an OOH media campaign
SoW: Media Intelligence | Media Planning | Industrial Design | Innovative Production | Media Buying | Campaign Management | Monitoring | Reporting
Location: Greater Cairo | Alexandria | Main Roads | Attraction Destinations
Date: April 2019
Season: Spring | High Sales Season for Automotive
Objective
To introduce and raise mass awareness on the all-new 12th generation of the Toyota Corolla, to replace the C-HR promotion from the prior month. Through OOH media, positioning the brand among the industry pioneers was possible, driving accelerating sales.
Challenges
The duration of the campaign was during a high-season where the market was saturated with automotive campaigns. There was also a limited time frame compared to the overall scope of work which aimed to find the most creative, achievable, and cost-effective ideas.
Conclusions
OUTSITE Media Agency chose the only guaranteed strategy which concerned applying creativity into every visual and stage of the campaign. Changing the traditional OOH media planning was a success, providing a massive coverage across a wider range of geographical locations with the highest traffic rate. It was a blast branded scene for Toyota on Greater Cairo’s prime billboards.
