Clients & Work > Toyota > C-HR’ 2021 Campaign Case Study
Launching The All New CH-R in Egypt with Toyota
Toyota’s partnership with Outsite OOH Media Agency started back in 2019, with a solid willingness to produce creative marketing content and media planning in order to achieve the desired brand positioning, brand equity, and brand identity. Thinking beyond visual creativity, specifically in the field of outdoor advertising, Outsite Media Agency was capable of considering a wider scope of innovation and creativity, with the major goal to produce efficient and effective OOH campaigns. Effective to achieve long-term and short-term goals, the campaign was implemented with a contemporary and novel technique and was extraordinarily distributed and successful.
Brand: Toyota C-HR
Ad Agency: OUTSITE OOH Media Agency
Role: Developing and implementing an OOH media campaign
SoW: Media Intelligence | Media Planning | Industrial Design | Innovative Production | Media Buying | Campaign Management | Monitoring | Reporting
Location: Greater Cairo | Alexandria | Main Roads | Attraction Destinations
Date: March 2021
Season: Spring | High Sales Season for Automotive
Objective
Our main objective was to promote and raise awareness of the 2021 Toyota C-HR and continue with the Japanese automotive tycoon’s success in Greater Cairo through the process of OOH advertising, concentrating mainly on driving increased sales and brand loyalty. Another objective and focus point was to establish the brand among the leading automotive industry entreprepreneurs through strategic marketing and professional OOH skills and schemes.
Challenges
The campaign’s launching duration was chosen in a prime time period to reach maximum customer retention and engagement despite the OOH market’s saturation with competing automotive advert due to the high-season and increased demand of vehicle purchases. There was a significant extent of competition as well as a limited timeframe, however, our team was fully dedicated to reach the client’s goals, finding the most creative, cost-effective, and achievable OOH ideas.
Conclusions
Our media intelligence expertise assisted in finding a guaranteed strategy that proved to be effective to implying the most innovative ideas in the campaign. The OOH campaign used a concept that has gone viral, making Toyota the most bought car in Egypt in 2021. OUTSITE Media Agency changed the common way of brainstorming, coming out of the box with a wider range of OOH geographical locations, prioritizing the ad faces on the highest traffic roads of Greater Cairo, It was a blast branded scene for Toyota’s C-HR launch.
