ClientGeely
Campaign“Geely Following You”
Locations13+
Geely Keeps Cairo Guessing with OUTSITE
The Challenge and Vision
Geely’s teaser gave drivers something to wonder about. OUTSITE brought that invitation onto digital screens across Cairo, using the campaign’s “Geely Following You” idea to build anticipation ahead of the next communication.
01 / Hyper Digital Boards
Strategic Location Mapping
Where the teaser appeared: three zones carried the message across the capital, from the western approaches through the central commuter routes to New Cairo’s shopping and leisure destinations.
West Cairo and Sheikh Zayed
The message blanketed western Cairo using major digital displays at Panorama El Mehwar, Zayed, Hyper, Capital, Galleria and North, supplemented by the Mall of Egypt’s digital screen.
Central Cairo Connections
The 6th of October Bridge, Tahrir and Zamalek placements brought the teaser into established commuter routes.
East Cairo and New Cairo
City Stars screen in Nasr City, alongside Waterway and O1, extended the campaign into shopping and leisure destinations.
02 / Waterway Digital Board
03 / City Stars Digiatal Board
Execution
Optical illusions and dynamic creative gave the teaser its playful character. The execution used visual intrigue to invite a second look while keeping Geely’s identity present across the screen network.
Expected Strategic Outcomes
- An Open Question: A teaser’s task is to leave something unanswered, holding attention without revealing the product.
- A Recognizable Starting Point: Establishes a visual and verbal cue that the communication which follows can build on.
- Primed for the Reveal: Encourages buyers to pay attention when the fuller story arrives.
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