F3 Campaign Case Study

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Positioning The Most Innovative Mobile Device brand in The Market!

After a few years of stable steps in the Egyptian market with successful outdoor advertising campaigns, the brand is looking now to claim its position as one of the market leaders in terms of innovation in Cairo’s billboards, we understood the ambitions of the brand at the moment, the approach on the roads should express this innovation loudly to tick in the guts of the market, that means creativity is within every ad face and not only in one location, to guarantee awareness delivery to the widest range of customers in Egypt.


Brand: OPPO
Ad Agency: OUTSITE OOH Media Agency

Role: Developing and implementing an OOH media campaign
SoW: Media Intelligence | Media Planning | Industrial Design | Innovative Production | Media Buying | Campaign Management | Monitoring | Reporting
Location: Greater Cairo | Alexandria | Main Roads | Attraction Destinations
Date: June 2017
Season: Summer Holidays
Campaign Review: Visit the article


To on the brand as a technology leader in the market, raise awareness on the new OPPO F3 mobile phone, buy the best ad spaces and prestigious billboards and increase brand loyalty over the competitors.


The timeframe of the huge production of the campaign was the greatest challenge above all, disregarding the normal challenges of every campaign in the planning and booking process, innovative production required within a lot of locations.


We are a data-driven agency, we know how to work with numbers, moreover, we know how to excel in them… Understanding the number of hours needed to deliver is a point of strength, the experience of our industrial design studio team is another point of strength.

We measured the time as the main resource to manage it well across the whole process, our client brand team was hand in hand through every action, starting from the storming to the building up and publishing, we are all enjoyed making that big bang in the biggest market of Africa.