OPPO Reno3

OPPO made sure no one could look away. Towering across an 85-meter landmark spanning both sides of the bridge, the Reno3 campaign turned heads before a single word was read. Featuring Mo Salah with his signature smile bursting out of the billboard through a bold die-cut that made  the creative catchier and stand out. The campaign celebrated the Reno3’s exceptional camera capabilities under the fitting slogan “Clear in Every Shot,” while oversized 3D mock-ups of the phone commanded attention from every angle. Between the die-cut appearance of Salah and the advertised sheer scale , the OPPO OOH campaign   owned the Highway Road. 

On one of Egypt’s most-travelled routes, Outsite turned the Cairo-Alexandria road blank slate. With a sharp eye for location and an instinct for impact, Outsite’s media expertise transformed this high-traffic road into an unmissable shot, crafting a masterpiece that commands attention from every passing vehicle. Strategically positioned along a  true hotspot during summer getaways and seasonal holidays, the placement deliberate, maximum visibility, zero chance of being overlooked. This is what happens when creative excellence meets distinguished advertiser, Can simply own the road.