Kolagra Roll-On has officially stepped into Egypt’s outdoor advertising scene with a campaign that’s hard to miss. Under the slogan “More Confidence Everyday,” the brand launched a bold, first-of-its-kind D/OOH activation across Greater Cairo. Using a mix of static billboards and digital screens, including rare naked-eye 3D visuals, the campaign created instant impact. This debut was not only vibrant and visually arresting but also positioned Kolagra as a fresh, confident presence in the personal care market.
KOLAGRA
Formula Focus
Beyond its eye-catching format, the campaign shines a spotlight on the product’s benefits. Kolagra Roll-On combines antiperspirant protection with skin-loving ingredients like Derma White Complex and Vitamin C. The lineup features seven variants, including feminine, masculine, and fragrance-free options, each matched with visuals that reflect their personality. From lavender-infused purple tones to the warm glow of Oud, every detail is crafted with care. Endorsements by trusted medical professionals add credibility, while the phrase “Kolagra Rich in Vitamins” emphasizes the product’s nourishing properties.
Confident Debut
Kolagra’s strategy was about more than coverage, it was about connection. By choosing high-visibility locations across Greater Cairo, the brand ensured a daily presence that feels natural yet unforgettable. With spinning roll-ons bursting from screens and scent-inspired visuals that brighten city streets, the campaign does more than promote a product. It creates an immersive brand moment. This is how Kolagra turned out-of-home media into a true experience, embedding itself into the rhythm of everyday life.
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