ClientKIA
CampaignThe New KIA Sportage
Screens35+
KIA Sportage Puts Intelligent Design in Motion Across Egypt with OUTSITE
The Challenge and Vision
KIA introduced the latest Sportage through an Out-of-Home campaign focused on the vehicle’s modern design, refined interior and performance-led character.
The campaign was built to show how the Sportage brings together sharp exterior styling, a technology-focused cabin and durable engineering. The execution allowed the vehicle’s illuminated details and alloy wheels to carry the message.
The vision was to present the new Sportage as a confident, forward-thinking SUV designed to stand out through intelligent details and controlled visual impact.
01 / Waterway Digital Board
Strategic Location Mapping
OUTSITE Media Agency deployed a fully digital outdoor strategy across Cairo and Alexandria, focusing on high-traffic commuter routes, premium commercial destinations and key automotive corridors. The network was designed to give the KIA Sportage repeated exposure, from central Cairo and West Cairo to New Cairo, the eastern approaches and Alexandria.
West Cairo
West Cairo coverage included Zayed Digital Board, Hyper One and West Mark digital boards, Abu El Feda digital screen, Jumia, Dorra Square, Park Street, Mall of Egypt Digital Board, Capital Screen, Lebanon Square, Dokki and Zamalek. Together, these placements extended the campaign across major west-side destinations, residential catchments and lifestyle districts.
East Cairo and New Cairo
East Cairo and New Cairo placements included City Centre Almaza, Al Nasr Road, Gamal Abdel Nasser Axis, Dusit Thani, O1, South 90 Tunnel, Americana Plaza, Waterway 2 and the AUC screen. The network placed the Sportage within premium business, residential and university-oriented environments, connecting the campaign with audiences interested in design, technology and automotive innovation.
Downtown
The campaign appeared on the 6th of October Bridge, El Sawy digital screen, Mohie El Din digital board, Salah Salem and Tahrir Square screens. These placements connected the Sportage with daily commuters travelling through central Cairo’s commercial and business routes.
Key Connector Routes
Additional placements at El Golf Entrance, Kattameya, El Rehab Bridge, Oruba, Suez Entrance and Sokhna Entrance extended the campaign across major routes linking Cairo with New Cairo, the Suez corridor and the Red Sea destinations.
Alexandria Presence
The campaign also extended beyond Greater Cairo through the Stanley digital board, Sidi Gaber screens and Carrefour screen. These placements introduced the KIA Sportage to Alexandria’s coastal, commercial and commuter audiences, giving the campaign a wider Egyptian footprint.
02 / Galleria Digital Board
03 / Tahrir Digital Board
Technology and Execution
The campaign used high-definition digital screens to present the Sportage through a visually restrained and highly focused creative loop. Screen messaging allowed the vehicle to remain the center of attention. The exterior design, alloy wheels and refined interior were given space to speak through movement, lighting and detail. Dusk-toned backgrounds added depth, while the illuminated KIA logo stood out sharply against the darker visual.
The execution focused on the Sportage’s design and technology story without relying on excessive copy, and maintained a consistent visual treatment that reinforced the vehicle’s premium athletic style.
The Strategic Campaign
- Highlight the Sportage’s exterior design and refined interior.
- Build awareness for the latest KIA Sportage across key Egyptian urban routes.
- Connect the Sportage with technology-conscious and design-led audiences.
- Use digital motion and high-definition display quality to strengthen product visibility.
- Create repeated exposure across commuter, commercial and lifestyle environments.
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