Geely Auto Egypt, powered by Abou Ghaly Motors, has just rewrote the rules of the Egyptian automotive scene in the Egyptian market with the debut of its all-new New Energy Vehicle lineup: the Geely EX2 and Geely EX5 EM-i. matching this innovation rolled out a groundbreaking, smart OOH activation . Driven by the mantra of “following people, not the other way around,” actively accompanies commuters on their daily journeys
Geely’s Revealed Campaign
Geely Commands Cairo Streets with Blithe Duo
The campaign displays the new Geely NEV lineup showcasing a blend of ultimate comfort, extended driving range, advanced smart technology, and distinctive design elements, including the eye-catching Matcha Green color. Featuring Ahmed Fahmy as the face of the futuristic EX5 and Engy Kiwan representing the youthful EX2, the campaign introduces Geely’s new generation of intelligent mobility, combining electric efficiency with hybrid versatility.
The wide campaign instantly exploded with a massive static and digital launch stretching from East to West Cairo, sparking conversations, and generating massive engagement. Through its relatable and entertaining approach – connected with audiences while reinforcing Geely’s vision for the mobility future.
Smart by Design, Ready for Tomorrow
The reveal campaign captures genuine audience interaction while carrying OUTSITE’s distinctive creative fingerprint execution. Showcase a new era where performance, comfort, and innovation converge, delivering advanced technology, dynamic capabilities, and efficient electric mobility for different lifestyles and driving needs, setting the tone for the new that follows
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