its Golden Anniversary marking 50 years of sweetness, the iconic Egyptian confectionery brand El Abd Patisserie launched a massive D/OOH campaign across Greater Cairo.
‘El Abd’ Golden Anniversary
Grips the Outdoor Ad Scene
El Abd completely hijacked the landscape for its milestone anniversary, launching a massive OOH campaign, the brand deployed eye-catching billboards and high-definition digital visuals of their signature treats with unmistakable anniversary branding,featuring emotional, nostalgic taglines “50 Years of Sweetness” and “50 Years of Making Kahk.”
Calculated Crowd-Pleasing Coverage
With a keen eye for impact, Outsite translated El Abd’s milestone into a sweeping street presence, powered by thoughtful and high-visibility distribution across major highways, bridges, and prime ad locations. Transforming high-traffic streets into a city-wide celebration – successfully fortifying El Abd’s deep-rooted reputation as a main part of Egyptian traditions and family gatherings.
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