Dubai has become a pioneering global hub that continues to attract worldwide investors due to the visionary plans of its people, exceptional educational institutions, and world-class healthcare. Combined with a thriving economy and outstanding environmental safety, the city stands out as an ideal destination. Whether one is searching for flexible payment plans, luxury experiences, or long-term investments, Dubai offers a wide range of opportunities. Real estate developers like Binghatti, headquartered in the UAE, are helping shape this dynamic landscape. Recently, Binghatti has made its mark in Greater Cairo’s digital OOH space, promoting its prestigious Skyrise project.
BINGHATTI
OOH Spotlight
Binghatti’s presence across Greater Cairo is focused on its invitation to a promotional event for Skyrise, led by Chairman and Head of Architecture, Muhammad BinGhatti. The campaign visuals showcase “The UAE’s leading property brand” tagline alongside elegant imagery of Skyrise’s architectural brilliance. One of the featured visuals promotes a four-day event held at Royal Maxim Palace Kempinski from November 9 to 12, with the message “You are invited 10 AM to 10 PM.” The ad also includes Binghatti’s official logo and website for more information. The creative design uses a black backdrop to elevate the white ad copy, making key information highly legible for commuters navigating Cairo’s busy roads.
Brand Presence
Set in Business Bay, Binghatti Skyrise is a waterfront residential development featuring three iconic towers, each rising approximately 48 stories high. The project offers various unit types, including studios and 1 to 3-bedroom apartments, all with panoramic views of Burj Khalifa, Dubai Water Canal, and Downtown Dubai. The complex is enhanced with resort-style amenities such as a golf course with a lake, tennis and basketball courts, running tracks, fitness zones, and more. With OUTSITE Media Agency managing the OOH execution in Cairo, the campaign has achieved strong visibility in high-traffic locations, reinforcing Binghatti’s growing global footprint and strategic real estate vision.
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