El Horreya Travel Takes Luxury Hajj Campaign Across Greater Cairo with OUTSITE

ClientEl Horreya Travel

CampaignLuxury Hajj with El Horreya Travel

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The Challenge and Vision

El Horreya Travel brought its luxury Hajj offer to Greater Cairo through a Digital Out-of-Home campaign planned and executed by OUTSITE. The campaign connects the spiritual meaning of pilgrimage with a clear and direct enquiry route, using respectful creative, strong visual hierarchy and a visible booking number.

The campaign uses two complementary creative directions. One centres on the pilgrim and the emotional meaning of the journey, while the second makes the choice of travel partner and available Hajj options more explicit.

01 / City Stars

Strategic Location Mapping

The campaign was placed across major bridges, high-traffic arterials, commercial destinations and dense urban intersections. Three strategic zones created a connected Greater Cairo presence.

West Cairo and Major Arterials

Panorama El Mehwar, Zayed Entrance, Hyper One, Capital, Galleria, North Dahshur, South Dahshur and Mall of Egypt. These placements extend the campaign across West Cairo and the 6th October corridor.

East Cairo and New Cairo

City Stars and Ahmed Fakhry Street, City Centre Almaza, Dusit Thani on 90th South, Jumia on 90th North, Waterway Mall and O1 Mall. These locations connect the campaign with New Cairo’s residential, commercial and business environments.

Downtown Core

6th of October Bridge, Tahrir Square, Zamalek and Salah Salem. These placements support repeated visibility across central Cairo’s busy urban routes.

02 / Galleria

03 / 6th October City

04 / Waterway Mall

05 / Tahrir Square

Execution

The campaign couples broad highway coverage with high-frequency exposure around primary commercial hubs. Engineered for immediate clarity, the high-speed creative transforms high-volume attention into qualified leads—guiding travelers smoothly from initial exposure to direct inquiries regarding five-star Hajj and Kidana Towers packages.

06 / North Dahshur

Expected Strategic Outcomes

Deep Penetration: Dominates major Greater Cairo routes to secure sustained, daily exposure with affluent residential audiences.
Maximum Recall: High-clarity creative design ensures rapid message absorption and strong retention for luxury Hajj packages.
Driven Conversions: Turns high-speed attention into immediate commercial action, generating qualified inquiries for high-end packages.