ClientFlickers Dent
CampaignSummer-Ready with Flickers Dent
Screens20+
Flickers Dent Brings Big Summer Energy with OUTSITE
The Challenge and Vision
Flickers Dent brought its summer campaign through a high-impact Digital Out-of-Home and billboard rollout designed to make the brand’s product world more visible, colorful and engaging in everyday encounters.
Built around the seasonal message “Ready for Summer,” the campaign used lively 3D-inspired visuals and distinctive product characters to present four flavors — Licorice, Extra Mint, Mint and Clove — in a format designed for quick roadside recognition.
The creative vision was to turn destinations into bright, energetic summer touchpoints.
01 / North Digital Board
Targeted Placements
The campaign maximized visibility by pairing premium digital screens with traditional billboards across Cairo’s main commercial hubs and high-traffic commuter routes.
West Cairo and Major Arterials
Digital placements at Galleria, Wahat Road, Mall of Egypt Digital Board and Lebanon Screens introduced the campaign to major retail and leisure destinations across West Cairo.
Traditional billboards along the 6th of October Bridge and the 26th of July Axis extended the brand presence across key commuter routes linking residential, commercial and lifestyle areas.
East Cairo and New Cairo
The campaign also reached high-footfall destinations in Abd El Moneam Riad, Ramses Street in Nasr City, City Stars and City Centre Almaza screens, Amerya, and the Fifth Settlement over Waterway screens. These placements connected Flickers Dent with audiences moving through busy retail, residential and commercial environments.
Main Highway Expansion
Premier locations on the Cairo/Alex Desert Road (Sodic West), Hurghada–Gouna Road, Ring Road, Alexandria–Suez Canal Road and Autostrad Road were integrated along Cairo’s central artery, strengthening continuous visual coverage and driving repeated commuter impressions.
Governorate Network Expansion
The campaign footprint extended across high-density regional commercial centers:
- Coastal and Delta Hubs: Alexandria, Tanta and El Mansoura.
- Canal Cities Corridor: Ismailia and Suez.
02 / Cairo Alex Desert Road Sodic West
03 / Galleria Digital Board
Technology and Execution
The campaign combined digital and static outdoor media to create a connected visual presence across Cairo.
Digital screens carried the campaign’s most dynamic expression, using high-impact 3D-inspired visuals to bring the product characters and flavor range to life. The bright, playful creative was designed to stand out within busy retail and commuter environments.
Static billboards extended the summer message across major transit corridors, giving the campaign continuity beyond the digital network. Across both formats, the “Ready for Summer” message connected the product range with the season in a simple and memorable way.
Campaign Core Objective
Campaign Core Objective: Establish Flickers Dent as the defining impulse choice for summer through high-impact, multi-location DOOH touchpoints.
- Market Visibility: Built sustained frequency across primary retail corridors and transit arterial routes, driving repeated brand exposure.
- Creative Innovation: Deployed 3D-inspired anamorphic elements and motion graphic sequences to elevate shelf appeal and capture high-intent visual attention.
- Product-Line Penetration: Framed individual flavor SKUs within a cohesive, character-centric visual universe to maximize category interest.
- Seasonal Resonance: Capitalized on summer mobility patterns, pairing high ambient temperatures with refreshing product positioning.
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