This summer, Dijitsu made a huge splash with a massive DOOH campaign to strengthen consumer awareness of its energy-efficient AC and climate control solutions across North Africa, showing off their power-saving tech and modern tech, highlight the affordable prices, hitting on exactly what everyone wants during scorching heat
DIJITSU
DOOH to Hyper-Target
To maximize visibility and create a lasting emotional connection, the campaign utilizes premium digital billboards and street-level media to deliver immersive, attention-grabbing visuals in East Cairo and Giza’s busiest arterial roads. With extensive coverage across West Cairo through OUTSITE’s advanced digital screen network,including Panorama El-Mehwar, Zayed Entrance, Capital Sheikh Zayed City, and North Dahshour—the campaign secured a dominant presence among high-value audiences. Its reach extended further along the Ring Road, engaging commuters through the City Center Almazah and Salah Salem digital boards, while maintaining a strong footprint in Al-Rehab and New Cairo. By combining strategic media placement with dynamic creative execution, DIJITSU effectively reinforced its commitment to smart, energy-efficient living while elevating brand visibility across Egypt’s most influential destinations.
See More
