Home Centre

Home Centre transformed Greater Cairo with a saturating citywide Screens blitz that curated a calm, inviting visual journey. Rooted in the “gathering” concept, the campaign highlighted the mega sale, up to 70%. Every detail—from soft textures to elegant design—reflected the true spirit of Ramadan. The campaign presented the home as a sanctuary for shared moments. This strategic alignment with traditions fostered deep emotional resonance and drove increased shopper engagement throughout the Holy Month. 

As a preeminent leader in the home furnishing industry, Home Centre’s Out-of-Home presence is as commanding as its market reputation. Pivoting to a high-density DOOH scene, the brand has moved beyond static visibility to dynamic, enabling Home Centre to harvest actionable consumer insights while rapidly scaling brand awareness. Achieving unmatched brand prominence, features cutting-edge execution across Cairo’s most iconic digital landmarks. Connecting the East and West of the capital at North Plaza, Galleria, and Citystars, while commanding attention on the October Bridge. With a strong presence on South 90th Street and the Mall of Egypt, where these premier screens effectively host the brand’s visual narrative