Is there anything better than teta’s baking and cooking? It’s a truth universally acknowledged that grandmas do it best, with everyone believing their own grandma is the crème de la crème. But a new grandma is in town, and she’s not backing down. OG – Original Grandma’s has made a bold entrance into Cairo’s food scene, and it’s doing it with flair, flavor, and a lot of fun.
OG – Original Grandma’s
Star Power
OG – Original Grandma’s has taken over Cairo’s OOH landscape with a widespread campaign that turns heads. Known for leveraging celebrity influence, the Americana Group brand once teamed up with actor Ahmed Malek and now returns with football legend and Zamalek manager Ahmed Hossam Mido, alongside beloved Egyptian actress Arfa Abdel Rassoul. This time, Abdel Rassoul appears in an unexpected twist as the ultra-edgy grandma—sporting oversized sunglasses, a bold printed shirt, and a beaded choker. The ad injects humor and personality, blending nostalgia with a fresh, contemporary twist.
Campaign Reach
The campaign’s copy reads “Pampering has no time,” cleverly suggesting that indulgence in grandma-style biscuits can happen anytime, anywhere. Emphasizing their biscuits infused with “grandma’s touch,” the campaign has been spotted on top of bridges and across high-traffic roads throughout Egypt. The expansive visibility mirrors the brand’s soaring ambition, as OG – Original Grandma’s continues to rise in popularity and presence, claiming its place in the hearts—and taste buds—of Cairo’s snack lovers.
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