Following the successful promotion of the Reno 12 5G, OPPO has unveiled a new digital and out-of-home campaign for its latest innovation, the Reno 13 Series 5G. This campaign continues OPPO’s commitment to forward-thinking technology and creative storytelling. Targeting Gen Z and Gen Alpha, the campaign blends premium design, powerful performance, and seamless connectivity to present the Reno 13 Series 5G as the ultimate device for a modern, connected lifestyle.
OPPO Reno 13 Series
Visual Statement
The campaign delivers a strong impact through a combination of digital and static formats. The static billboards highlight the Reno 13 Series 5G on a soft pearly white background, featuring three signature colors: Plume Purple, Plume White, and Luminous Blue. Lamine Yamal, OPPO’s global ambassador, appears in the visuals, reinforcing the brand’s sleek and stylish image. The clean, minimalist design allows the product and its features to stand out, appealing directly to the sensibilities of a young and trend-conscious audience.
Inspiring Partnership
As part of the “Make Your Moment” initiative, OPPO selected Lamine Yamal as the face of the Reno 13 Series 5G. At just 17, the FC Barcelona winger symbolizes authenticity, talent, and individuality—values that align with OPPO’s mission to inspire youth worldwide. This collaboration also aims to enhance the football fan experience by showcasing OPPO’s advanced technologies across smartphones, smartwatches, and AI tools. True to its “Inspiration Ahead” philosophy, OPPO encourages young people to live fully, capture their moments, and turn ambition into achievement.
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