Spotted a Vespa on the road yet? You’re about to experience the new way to get around, faster and easier, with style, making the daily commute a breeze instead of the public transport grind. As a master of staying power, it shows that eight decades of heritage can still outperform the modern crowd.
Vespa
Titans Take the Street
The automotive leader, Abou Ghaly Motors, has put Egypt on two wheels. Celebrating Vespa’s landmark debut, commands the outdoor scene, by splashing high-impact dynamic screens and classic billboards with the spirit of the Italian icon, creating an energetic buzz around a name that carries its own weight
Ubiquitous Placement
Outsite mapped Vespa’s D/OOH campaign, zipping from West Cairo through Zayed, Zamalek, and Mohandesen toward Nasr City, covering high-visibility axes. Placements were handpicked along the daily flow, highlighting the ‘Vespa’ name in bold, followed by the tagline: “Commute smart … the Vespa way.”
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