NOVA University Lisbon Reaches Egyptian Students via OUTSITE’s D/OOH Network

ClientNOVA University Lisbon

CampaignThe Highest-Ranked European Union University in Egypt

Locations15+

The Challenge and Vision

NOVA University Lisbon launched a timely Digital Out-of-Home campaign in Egypt during the peak period for high-school graduation results and university applications.

The campaign positions NOVA as an internationally recognized higher-education option for Egyptian students seeking world-class degrees without having to begin their studies far from home. Its presence in Egypt was reinforced through the university’s partnership with The Knowledge Hub Universities, connecting NOVA’s international academic profile with the local education landscape. With direct messaging, premium placements and high-impact visual design, the campaign brought international higher education into Cairo’s everyday commuter environment.

01 / Greater Cairo

NOVA University Lisbon D/OOH campaign on an OUTSITE digital screen in Greater Cairo at dusk

Strategic Location Mapping

The campaign used a broad Greater Cairo network, combining static and digital placements across major commuter arteries, premium commercial destinations and high-frequency routes.

West Cairo and Major Arterials

North Dahshur, Zamalek and Dokki. These placements extend the campaign into West Cairo’s residential, commercial and student-oriented catchments.

Central Cairo

6th of October Bridge, Salah Salem and Downtown routes. These placements connect NOVA’s message with dense commuter flows and extended exposure across some of Cairo’s busiest corridors.

East Cairo and New Cairo

City Centre Almaza, AUC New Cairo, Jumia, O1 Mall, Rehab Entrance, Mosher Tantawy Axis and Waterway. These locations introduce the campaign into high-value residential, academic and regional lifestyle zones.

Major Road Networks

The Ring Road and Suez Road. These routes provide additional coverage linking residential communities, educational destinations and commercial districts.

02 / Digital Screens

NOVA University Lisbon billboard on a Greater Cairo highway promoting the highest-ranked EU university in Egypt

03 / Static Billboards

NOVA University Lisbon Apply Now ad on an OUTSITE digital billboard at a Cairo road junction

Execution

The campaign combined traditional billboards with digital screens to create a connected, high-visibility presence across Greater Cairo.

The visual system used dark, professional tones to communicate academic authority and reinforce the relationship between NOVA University Lisbon and The Knowledge Hub Universities. A vibrant green accent added contrast and helped the creative stand out during busy commuter periods and evening traffic.

The central message, “The Highest-Ranked European Union University in Egypt,” was supported by a direct “Apply Now” call to action. A smiling graduate holding a smartphone displaying “NOVA!” introduced a youthful, technology-led element that made the campaign feel relevant to prospective students.

Digital screens added flexibility and movement, while static billboards provided continuity across major arterial routes. Together, the formats delivered a consistent message across different viewing conditions.

Campaign on the Mark

The campaign was designed to:

Increase awareness of NOVA University Lisbon among Egyptian students and families.
Present international higher education as an accessible option within the Egyptian market.
Strengthen the connection between NOVA University Lisbon and The Knowledge Hub Universities.
Reach prospective students during the critical graduation and university application season.
Build repeated visibility across Cairo’s academic, residential and commercial corridors.
Drive prospective students towards further information and application enquiries.