Genista

The D/ OOH campaign utilizes captivating digital screens and static billboards to showcase a fresh lifestyle concept. This visual approach effectively communicates the company’s dedication to meeting deadlines, delivering high-quality execution, and embracing innovative design. The campaign is strategically positioned along key routes, including the Desert Road and Dabaa Axis.

OUTSITE, harnessing elements, all work as one, from scale to a premium presence, engaging with the creative design and strategic placement, showcasing cinematic aesthetic moments across premium screens and billboards, ensuring maximum visibility in West Cairo, connecting the project with its target audience, bringing a new way of living in El Sheikh Zayed