After the success of their campaign launched in March 2024, Frida has returned with a fresh wave of out-of-home advertisements aimed at reinforcing brand awareness. The latest campaign introduces a new message while continuing to emphasize the familiar comfort and freshness associated with the brand. This initiative serves as another step in cementing Frida’s presence in the market and strengthening its connection with both loyal and potential customers.
Frida
Visual Appeal
The billboard features the phrase “Frida to change the atmosphere” in Arabic, suggesting that the products go beyond just cleaning, they transform the home environment. The ad showcases a range of Frida’s products, including air fresheners, shower gels, fabric softeners, and disinfectant cleaners. These items are arranged within vibrant floral visuals, creating a cheerful and inviting design. The focus on the all-time bestseller, the air freshener, anchors the campaign while introducing other product extensions in an eye-catching way.
Widespread Placement
The campaign’s geographic distribution is extensive, appearing across both suburban neighborhoods and busy highways. This wide reach reflects Frida’s intention to target a broad demographic and ensure visibility among diverse consumer segments. The use of bright colors and fragrant imagery ensures that the ads not only stand out but also leave a lasting impression on passersby, reinforcing the idea that Frida is a household name when it comes to freshness and cleanliness.
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