As the pioneer of Egyptian patisserie, El Abd remains the true heart of Al-Mawlid celebrations. This year, they brought their legacy across major OOH spaces, keeping the festive spirit with their trusted, high-quality sweet trays under the famous motto: “The sweetness of the world.”
El Abd Stays True to ‘Mawlid Treats’
Balanced D/OOH Deliver Sweetness
Showcasing El Abd’s premium festive sweets, OUTSITE OOH Media Agency has launched a visually stunning campaign through a perfectly balanced mix of digital and traditional billboards, Running impressively across the high-profile Zayed Digital Boards, an execution that injects a festival right into the heart of the city’s busiest arterial highway.While the strategic geo-distribution of grand static billboards reflects meticulous planning, targeting scattered yet interconnected locations across Cairo and Giza, achieving comprehensive coverage
Celebrate the rich flavors with a strong OOH presence
Marking the Mawlid treats with a strong OOH presence, the renowned patisserie brand across the city, showcasing its traditional Mawlid sweets. The campaign celebrates the rich flavors and variety, featuring everything from crunchy Semsema and Homosya to Domeya and soft Malban. Through this appetizing display, the brand reinforces its position as a pioneer in confectionery, inviting audiences to enjoy “Halawet Al-Mawlid”
See More
