El Abd Patisserie has launched a new out-of-home campaign across Cairo, spotlighting its rich assortment of sweets and pastries. The goal is to strengthen brand presence while enticing new and loyal customers through visually appealing billboard designs. By bringing its beloved offerings into the public eye, El Abd reinforces its place in the hearts of dessert lovers in the local market.
El Abd Patisserie
Visual Appeal
The billboards feature a soft pastel background that creates a warm and welcoming atmosphere. At the center, two round cakes sit proudly on white plates, decorated with a variety of toppings that reflect the diversity of El Abd’s product range. Between them, a small decorative lantern adds cultural depth, suggesting a connection to local traditions. The clean, focused layout keeps attention on the cakes, letting the product photography speak for itself.
Sweet Visibility
El Abd’s logo appears clearly in Arabic within a pink circle, paired with the phrase “Artisan Confectioner” to highlight the brand’s heritage and craftsmanship. The combination of strong visuals, clear branding, and accessible contact information ensures the campaign delivers its message with clarity. Strategic placement across Cairo maximizes visibility and ensures El Abd remains top of mind for anyone craving a sweet treat.
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