An explosive OOH rollout in Egypt for OPPO Reno3 primarily its exceptional camera capabilities, and its high-resolution dual-self. Famously headlined by new brand ambassador; the football legend Mohamed Salah.
Towering across an 85-meter landmark spanning both sides of the bridge, the Reno3 campaign turned heads before a single word was read. Featuring Mo Salah with his signature smile bursting out of the billboard through a bold die-cut that made the creative catchier and stand out. The campaign celebrated the Reno3’s exceptional camera capabilities under the fitting slogan “Clear in Every Shot,” while oversized 3D mock-ups of the phone commanded attention from every angle.
