OPPO and Outsite Billboards Delivered Egypt’s Biggest OOH Activation for the F3 Limited Black Edition. Mobile manufacturer OPPO once again made a powerful statement in Egypt’s outdoor advertising scene with a record-breaking campaign executed by Outsite Billboards, celebrating the launch of the OPPO F3 Limited Black Edition.
OPPO F3
Visual Appeal
Back then, a 450m² installation transformed a pedestrian bridge on the Cairo–Alexandria Desert Road into the largest outdoor advertising space in Egypt. The design featured two mega signs, three die-cuts, and two giant mock-ups, creatively merging both editions of the F3 in one striking visual display. During the day, the structure’s industrial design stood out for its scale and craftsmanship. At night, vivid LED lighting brought the setup to life, drawing attention from drivers and fans who stopped to snap selfies at the famous “Selfie Expert” spot — a perfect reflection of OPPO’s brand persona.
Widespread Placement
The project showcased Outsite Billboards’ expertise in large-format engineering and creative production, from concept and execution to strategic placement on one of the country’s busiest routes. The campaign delivered exceptional visibility, achieving record OTS and surpassing its performance KPIs.
