ClientGLC Paints
CampaignStorm Shield Exterior Protection
Locations3
GLC Paints Brings Storm Shield Protection to the Cairo–Alexandria Desert Highway with OUTSITE
The Challenge and Vision
GLC Paints took its Storm Shield exterior-protection range to the road through a focused Out-of-Home campaign designed to communicate strength, reliability and performance.
The campaign presented Storm Shield as a paint system engineered to protect building facades and rooftops against demanding weather conditions. Its product message highlighted advanced insulation, waterproofing and anti-slip technology, giving exterior protection a clear and practical role in the creative.
The vision was to make a technical product easy to understand at speed: one strong message, one clear visual system and a direct connection between the product and the environments it is designed to protect.
01 / Cairo Alex Desert Road Al Ahly Club
Strategic Location Mapping
The campaign focused on the Cairo–Alexandria Desert Highway, one of the key routes connecting Cairo with Alexandria and the North Coast.
Cairo–Alexandria Desert Highway
Roadside billboards positioned along the main intercity corridor. The highway placement put Storm Shield in front of commercial traffic and intercity travellers moving between major residential, business and coastal destinations.
02 / Cairo Alex Desert Road Sodic West
03 / Cairo Alex Desert Road Sheikh Zayed City
Technology and Execution
The creative used an uncluttered visual approach to keep the Storm Shield product promise immediately clear. The campaign placed the protection message at the centre of the execution, using strong product communication to highlight the range’s ability to support exterior surfaces, facades and rooftops. The simple layout allowed the key benefits to remain readable within a fast-moving roadside environment.
The campaign’s placement and creative worked together to position Storm Shield as a dependable exterior solution built for demanding conditions.
Strategic Campaign Impact
The campaign was designed to:
- Present exterior protection as the central product benefit.
- Communicate technical features through a clear roadside message.
- Connect the product with Cairo–Alexandria traffic and intercity movement.
- Build recognition among property owners, contractors, developers and building decision-makers.
- Reinforce GLC Paints’ position in exterior paint and weather-protection solutions.
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