The popular on-the-go coffee and donuts brand, built on the promise of delivering sweetness and energy to everyone, has launched its summer OOH campaign. Titled “صيفك ع الرايق,” the campaign invites customers to embrace the season with a cool, refreshing vibe, matching the brand’s best picks with the cheerful spirit of summer.
DUNKIN
Syncing Displays Unveil Dunkin’ Summer Vibes
A groundbreaking D/OOH campaign that blends high-impact visuals with cutting-edge advertising technology. Orchestrated by OUTSITE proudly utilizes the first-ever synchronized screenplay across the Zayed Digital Boards, a revolutionary new medium that has completely transformed the local advertising landscape.
The ad campaign strategically deployed in one of the most heavily congested and vibrant hubs of El-Shaikh Zayed City, creates an immersive, unmissable visual takeover.
Amazingly DUNKIN’ owns the highway, turning the everyday route into a crave-worthy detour
Comedian stars chilling via DOOH
‘El-Kabeer Awy’ favorites Rahma Ahmed (Marbooha), Mostafa Ghareeb (El-Etra), and Hatem Salah (Nafady) bring their comedic energy to the Dunkin’ campaign. The lively, upbeat visuals showcase everything from fresh coffee,refresher drinks to classic donuts, inviting everyone to tap into Dunkin’s endless deals.
Furthermore, the cool ad message ‘صيفك ع الرايق’ (Keep your summer chilled) brilliantly highlights the refreshing relief. Once you grab a Dunkin’ iced drink or Donut bite , your whole day becomes (cheerful and chilled).
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