Flickers Dent

Fridal, the well-known Egyptian household name celebrated for its premium home fragrances and personal care solutions, is further expanding its influence in the consumer market, the brand has recently unveiled its latest innovation: the Flickers Dent line. A new oral care collection that confidently replaces international product without compromising on quality

OUTSITE, high-tech digital screens showcased the ‘Flickers Dent’ campaign, utilizing Naked-Eye 3D technology to create a believable illusion. This technique made the product visuals appear to extend into the real world, leaping toward viewers and ensuring maximum visibility for passersby, through manipulating the size, angle, and movement, the display succesfully creates a memorable experience in a high-traffic area.

Frida in this execution proves that brands are no longer just advertising; they are creating spectacles that grab onlookers.