OPPO and Lamine Yamal Turn Heads on Panorama El Mehwar with a Show-Stopping Figurine by Outsite Billboards
Football fans and tech enthusiasts were in for a surprise on Cairo’s Panorama El Mehwar, where OPPO’s latest campaign came to life in spectacular fashion. The spotlight was on football sensation Lamine Yamal, brought closer to fans through a stunning large-scale figurine executed by Outsite Billboards.
OPPO RENO 13
Billboard Focus
Standing proudly above the bustling highway, the figurine captured the young athlete’s energy and charisma, perfectly tying in with OPPO’s spirit of innovation and excellence. The creative installation didn’t just advertise — it celebrated OPPO’s collaboration with one of football’s most promising talents, transforming a key Cairo landmark into a moment of connection between sport, technology, and creativity.
Visual Messaging
With this execution, Outsite Billboards once again proved its mastery in delivering bold, conversation-worthy outdoor experiences. Every detail — from concept to placement — was designed to maximize visibility and engagement, turning an everyday commute into a scene straight out of a fan’s dream.
The campaign reflects how impactful OOH can be when storytelling meets scale. It’s not just about showcasing a product or ambassador; it’s about creating emotion, sparking curiosity, and leaving a mark on the cityscape. Through this collaboration, OPPO and Outsite Billboards set a new benchmark for immersive advertising in Egypt’s ever-evolving out-of-home scene.
