Global technology powerhouse OPPO brought its industry-leading imaging innovation to the forefront with the announcement of the Reno 6, a device that speaks the language of design. Anchored by a stunning, expansive AMOLED display. The OOH campaign is made with boldness, commanding attention and setting a new benchmark for what a flagship reveal should be done.
OPPO Reno 6
Mo Salah Is in the Frame
OPPO chose the perfect face to bring the Reno 6 announcement. With Mo Salah headlining the OOH campaign, the new device made its grand debut. Ensuring the phone is built for those who refuse to let a single beautiful moment slip by, spotlighting the marriage of juggling form and function, where breathtaking design meets the power to freeze life’s most extraordinary moments in stunning clarity.
Presence Felt
With a clear invitation to capture the world in stunning shots, the campaign commanded attention across the city. Its strategic rollout saturated Cairo’s high-density hotspots, from the bustling streets of Downtown and Zamalek to a massive, eye-catching execution over the 6th of October Bridge that guaranteed maximum reach.
See More
