Flip the Summer Scent with Frida

The campaign successfully introduced the new fragrance collection through a blend of static billboards and digital OOH, maximizing visibility and audience engagement. The static delivered bold visuals and direct messaging, creating strong brand recall while reaching commuters across key locations.

Complementing the static presence, the digital execution added an interactive dimension to the campaign, bringing the new scents to life through dynamic content that captured attention and encouraged deeper audience engagement. Together, the integrated OOH approach proved highly effective in showcasing the expanded fragrance range and reinforcing the brand’s fresh new offering.