Hamaki’s New Album “Howa El Asas”

In a striking all-white Out-of-Home campaign, Hamaki has announced his latest album, “Howa El Asas,” setting the perfect tone for the summer season. The campaign’s strategy masterfully blends digital and static billboards, leveraging the unique strengths of each format—using digital screens for high-visibility engagement and static placements for constant, lasting reinforcement. The campaign ensures the album remains at the forefront of the audience’s mind all summer.

This Hamaki and Ki Records campaign by OUTSITE OOH delivers the message forcefully. Their creativity? Clearly evident, using a multi-layered approach that combines digital and traditional OOH media to ensure the campaign reaches fans throughout Greater Cairo.