Fridal, the leading manufacturer of home care, cosmetics, and personal care products, makes a strong return to Greater Cairo’s D/OOH scene with the launch of its newest innovation: Flickers Dent toothpaste. After a successful campaign in July 2024 promoting various home care items, the brand re-emerges with a powerful presence. This time, Fridal showcases a locally produced toothpaste, catching attention across high-traffic roads and urban corners, aiming to engage a wide audience of consumers and potential buyers.
Flickers
Billboard Focus
The advertisement introduces the name “Flickers Dent” with visuals of two toothpaste variants. One features a blue package labeled “Mint,” while the other comes in red and is tagged as “Extra Mint.” These options are designed to cater to diverse consumer preferences. The ad proudly states that the toothpaste is “Made in Egypt 100%,” appealing to supporters of local industry and homegrown products. The bright red background reinforces the visual impact, drawing eyes with its bold and emotionally resonant tone.
Visual Messaging
Flickers Dent embraces mint as its signature flavor, a choice that resonates with many due to mint’s refreshing and health-boosting properties. Known for its ability to freshen breath and fight bacteria, mint plays a crucial role in oral hygiene. The inclusion of menthol offers a cooling sensation, providing comfort for the tongue and gums. With its blend of freshness and function, Flickers Dent positions itself as a modern solution in the toothpaste market. The ad also features the Fridal logo, reinforcing brand recognition and trust.
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