Mobile manufacturer OPPO has shocked and awed the industry once again with their latest OOH campaign – a special production to boost the launch of their new F3 Limited Black Edition. With an industrial design that promises to generate a new trend in the market, the brand has created the biggest outdoor ad of the year and skillfully installed it on the Cairo-Alexandria/Desert Road – the highest trafficked road of the summer has seen the transformation of a humble walkway bridge into an outstanding billboard.
OPPO F3 Homecoming Edition
The Selfie
Expert
The strategy preserved OPPO’s established presence in prime zones like October Bridge, the Ring Road, and Salah Salem, while scaling up its visibility across Egypt’s most high-traffic routes. The objective was clear: amplify excitement around the new Black Edition and OPPO’s exclusive sponsorship of the blockbuster superhero film.
Homecoming Strategy
Both smartphone editions were featured side by side in the designs, alongside bold Spider-Man artwork that resonated with fans. One of the campaign’s highlights was a fully branded bridge along the Cairo–Alex Desert Road, lighting the way to the North Coast with vivid, action-packed visuals that captured the spirit of the film.
Through this campaign, OUTSITE seamlessly fused pop culture and tech, helping OPPO swing into the spotlight with a visually powerful and unforgettable outdoor presence.
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